News and updates

In 2026, the most important Google search ranking factors include content relevance (aligned with search intent), content quality, helpfulness & uniqueness, E-E-A-T trustworthiness, Core Web Vitals responsiveness, diverse backlinks, Reddit…

CPPS: From One StorePage to an Intent-Driven ASO System What changed in 2025? CPPs are no longer “paid only” assets1. Organic keyword → CPP association (NEW) Apple now allows organic…

How Are AI Systems Discovering Apps Now? When a user asks ChatGPT “What’s the best budgeting app for freelancers?” the AI system doesn’t retrieve a single pre-written answer. Instead, it…

App Store Optimization (ASO) is the process of improving an app’s visibility and ranking in app store search results, on both the iOS App Store and Google Play, to drive…

Ad creative is the visual, audio, and written content that comprises a digital advertisement. It includes images, videos, copy, motion graphics, interactive elements, and user-generated content designed to attract attention,…

  Google Ads has evolved dramatically. The platform your team used three years ago looks very different today. Expanded text ads are gone. Dynamic Search Ads (DSA) are being retired….

What is programmatic advertising? Programmatic advertising is the automated buying and selling of digital ad space using software and real-time data. Instead of a media buyer picking up the phone…

Need some inspiration for your TikTok ads? We’ve selected some of the best TikTok ads from around the world that are sure to get those creative juices flowing. With over…

Douyin app was launched in China in September 2016, followed by the international version, TikTok, in September 2017. Both apps were owned by ByteDance, the Chinese technology company founded by…

The Direct To Consumer (DTC) market is booming. In recent years, direct-to-consumer sales have continued to outpace traditional retail, with DTC brands reshaping the way consumers shop online. But with…

Google I/O 2026 wasn’t just about SEO for AI or UA. For ASO practitioners, it was one of the most significant platform shifts in years, and most of it flew…

Google rolled out its May 2026 broad core update, launched new AI performance reports in Search Console, and expanded Preferred Sources into AI Overviews, all within a matter of weeks….